Browsing by Author "Leeflang, P. S. H."
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Does online information drive offline revenues? Only for specific products and consumer segments!
Pauwels, Koen Hendrik; Leeflang, P. S. H.; Teerling, M. L.; Huizingh, K. R. E. (Elsevier, 2011-03)While many offline retailers have developed informational websites that offer information on products and prices, the key question for such informational websites is whether they can increase revenues via web-to-store ...
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